Gay men say their cars proclaim that they are "successful, sexy and well-off." Lesbians say their car announces that they are "practical, environmentally conscious and partnered. Lesbians, by the way, are more likely to buy a car based on environmental factors than are gay men. Being gay-friendly and having good brand awareness are very positive factors, but the companies still have to have products that meet all their needs." "And companies that target them should realize they have to be targeted separately.
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citation needed 'fresh prince of bel-air', in celebration of the 30th anniversary of the TV show's first airing in 1990, displayed a replica of the 'FRESH' license plate in the Knowledge Graph. "These results show that when it comes to marketing, gay men and lesbians are two very distinct groups, LaMuraglia said. 'gay pride' will show a LGBTQ heart, which when clicked will rain confetti and flags across the search results. For men, it's Audi, then Mini, VW and Jaguar. For lesbians, the number two brand in terms of over-representation is Scion, followed by Jeep, Subaru and Saturn. The brand preferences diverge after Saab.
Lesbians are 11 times more likely to own a Saab.
market, but gay men are 18 times more likely to own one than is the general public. The Sweden-based General Motors subsidiary has only a tiny. According to Joe LaMuraglia, a former Nissan employee who now serves as 's publisher, Saab deserves special mention as the brand most over-represented among gay and lesbian buyers.
Dig a bit deeper, and the results get more interesting.